Unlock NIL Success

Your Comprehensive Guide to Athlete Brand Partnerships

Master the art of NIL business development with our step-by-step guide for college athletics administrators.

With new NCAA rules, athletic departments are now tasked with facilitating NIL deals. The evolving NIL landscape presents both opportunities and challenges for administrators looking to support their athletes effectively.

Your Solution

Mastering NIL
Business Development

Our comprehensive guide provides the foundational knowledge and practical strategies you need to help your athletes thrive in the NIL space. From brand positioning to deal fulfillment, this guide covers it all.

Positioning your athletes for success
Developing a sustainable
market
Pitching and negotiation
tactics
Overseeing successful brand deals
Managing relationships and expectations

Take the First Step Towards NIL Success

Equip yourself with the knowledge and tools needed to navigate the NIL landscape. Download the guide and start making impactful NIL deals for your athletes.

Our TEAM

created by an experienced team of college athletics and athlete brand management professionals

Jordon
Rooney
JABA CEO
Personal Brand Coach, Duquesne University (2021)
CEO, Jaster Athletes (2021-present)
CEO, Built Different (2020-23)
Trey
Douyon
Athlete Engagement
Director of Media, Slippery Rock  University (2019-20)
Director of Athlete Engagement, Jaster Athletes  (2021-present)
Chelsea
Haybarger
Brand Management
Director of Brand Management, Jaster Athletes  (2021-present)
Director of Brand Management, Built Different (2021-23)
Michelle
Meyer
Growth Strategy
NIL Admin, SDSU  (2021-23)
Founder, NIL Network (2020-24)
Asst Volleyball Coach, Hawaii & Pepperdine (2012-16)
Aline
Scott
Operations
Head Volleyball Coach, YSU, Hiram  & IUP (2013-24)
Asst Volleyball Coach, Akron & Central Michigan (2008-13)

Together, we have
30+years in college athletics and 25+ years in athlete marketing